Privacy Policy

Ayurveda Hill Private Limited (“We,” “Our,” “Us,” “Ayurveda Hill”)
Corporate Office: C-84, Sector-2, Noida, Uttar Pradesh – 201301
Website: www.ayuhill.com , Effective Date: [14th Oct 2025]

1. Purpose and Applicability
This Privacy Policy describes how Ayurveda Hill Private Limited collects, uses, stores, and safeguards personal information of its users (“You,” “Your”) while accessing or using our website, mobile application, or any online platform operated by us.
By visiting our website or availing our products or services, you agree to the terms of this Privacy Policy and consent to the collection and processing of your personal data in accordance with applicable Indian laws.
2. Legal Framework
This Policy is governed by the following Indian laws:

1. Section 43A and 72A of the Information Technology Act, 2000 – Protection of personal data and liability for wrongful disclosure.

2. Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 – Governing collection, usage, and transfer of sensitive data.

3. Digital Personal Data Protection Act, 2023 – Governing rights of data principals and obligations of data fiduciaries.

4. Consumer Protection (E-Commerce) Rules, 2020 – Governing disclosure obligations in online commerce.

3. Information We Collect
We collect the following categories of information:
A. Personal Information:

• Name, contact number, email address, postal address.

• Payment information (UPI, Razorpay, or similar).

• Account details (if you create a user profile).

B. Sensitive Personal Data (as per IT Rules 2011)

• Financial information (bank account or card details).

• Passwords or authentication data.

C. Technical and Usage Information:

• IP address, browser type, device identifiers.

• Cookies, web beacons, analytics information.

We do not knowingly collect information from minors under 18 years of age.

4. Purpose of Collection

Your information is collected and processed for legitimate business purposes, including:

1. To process orders, payments, and customer requests.

2. To communicate updates, order status, and promotions.

3. To maintain and improve our products and website functionality.

4. To comply with legal obligations, such as accounting, taxation, and regulatory reporting.

5. To prevent fraud or misuse of our website.

5. Lawful Basis of Processing

We process personal data based on:

• Consent (as per Section 4 of DPDP Act, 2023);

• Contractual necessity (for order fulfillment);

• Legal compliance; and

• Legitimate interests (to improve user experience and security).

6. Disclosure and Transfer of Data

We may share your data only with:

• Payment gateway partners (e.g., Razorpay, Paytm, etc.);

• Logistics or courier partners (if applicable);

• IT infrastructure and analytics service providers; and

• Regulatory authorities, if required by law.

We do not sell or rent your personal information to any third party.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purpose of collection or as required under applicable laws, such as the Income Tax Act or Companies Act.

Upon withdrawal of consent, your data will be erased except where retention is required for legal compliance.

8. Data Security Measures

We maintain Reasonable Security Practices and Procedures as prescribed under Rule 8 of the IT Rules, 2011, including:

• SSL encryption for payment data;

• Access control and password protection;

• Regular security audits and firewall protection;

• Restricted employee access based on role;

• Compliance with ISO/IEC 27001 standards (where applicable).

9. Your Rights as a Data Principal (under DPDP Act, 2023)

You have the right to:

1. Access your personal data held by us.

2. Correct or update your personal data.

3. Withdraw consent for data processing.

4. Seek grievance redressal or lodge a complaint with the Data Protection Board of India.

To exercise these rights, contact our Grievance Officer at:
care@ayuhill.com

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve browsing experience, personalize ads, and analyze web traffic. You may choose to disable cookies through your browser settings; however, certain site features may not function properly.

11. Grievance Officer

In compliance with Rule 5(9) of the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011:

Name: Pradeep Kumar
Designation: Data Protection Officer / Grievance Officer
Email: care@ayuhill.com
Address: C-84, Sector-2, Noida, Uttar Pradesh – 201301

12. Updates to the Policy

This Privacy Policy may be revised periodically to comply with legal, operational, or technological changes. Any updates will be posted on our website with an updated “Effective Date.” Continued use of our services after such updates constitutes acceptance of the revised policy.

13. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts at Gautam Buddha Nagar, Uttar Pradesh.

14. Contact Information

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:
care@ayuhill.com +91 98999 66862